Most people think that being selfish is bad — Selfishness is actually reliable (Especially if you designing products for the future)
You are selfish and you will only do what’s best for yourself. But that’s ok…
Because “selfishness is reliable” that’s what Gordan Gekko said in 1987. Greed may not be good, but people often do what maximizes their personal gains; sometimes even taking a short-term position even if irrational in the long term.
This law gives us an important assumption in building the future — so we are able to use it to design better systems for users.
But there are impacts of the law we should look out for — Here they are:
More Technology Mean More Danger — Especially if Greed is Good
The influencer and get rich quick culture has created a world where people often think of creating the next “big thing.”
This maximize gains approach is good because it solves problems, but it creates long-term problems — Generated by underestimated impacts of technology (Amara’s Law). Unfortunately, this can lead to outcomes like an effective Mosquito fog being re-purposed to spread yellow fever.
If we think rationally we are able to see these dangers much ahead but cannot resist this deep hunger to execute the next big idea.
Weaponized Correctly — Gekko’s law can solve century-old problems in a jiffy
Reliable selfishness can actually accelerate bold solutions for the world’s most complex problems if used properly.
The trick is to make sure the product generates tremendous value for the end customer while solving the problem as a natural outcome. For example, people don’t buy solar panels because it is “green” — they do it because it allows them to save on electricity costs and be independent from the grid. It’s a bonus they get to show themselves as green crusaders.
Gekko’s law is only a tool to prepare the most effective products for the future. Let’s harness it effectively.
This post was created with Typeshare