A Creator Mastering Category Creation First is like A Rocket Company Founder Mastering the Manufacturing of Re-Usable Rockets First — Both Can Shift Ideas and Goods at the Lowest Price
Mastering Category Creation at an Exponential Level is like Mastering the ability to lift off and land the same rocket.
Lifting a rocket and landing it over and over again means massive volumes can be moved at the lowest possible price.
Category creation is the same — Those who master a category — can create content and push the boundaries in building and driving massive engagement for a set of ideas over and over again.
This translates well in an era where good ideas spread like fire with instant feedback loops.
Mastering Category Means One Becomes a Cohort Creation Machine — Your Cohort will always be in its own Class
The Cohort model is the perfect tornado to spread ideas at the speed of light.
Cohorts spur community and engagement while making skill builders repeat a task for a single skill over and over again. This guarantees a group of people get obsessed with a certain category for 30 days. That obsession uses the power of referral to spread the ideas and this drives more people into the category to try the cohort. The cohort creator then takes the existing audience, spins an adjacent category, and runs the same process again.
But scales in half the time because the audience is with him and the cycle continues a march toward Thought Leadership.
A Category Master learns to land his rocket at the right location by using the power of Business Adjacencies
Most people get glued to a category — become known for that and wonder how they can pivot out.
But, the category master has a flywheel that allows them to go seamlessly from one category to another. Each leap creates massive learning increments for the master while finding the perfect landing spot
Ultimately mastering a category means mastering the ability to create adjacent business models rather than just one business.
Read this post and more on my Typeshare Social Blog
